Who We Are

Jim Bence

President and CEO         

Before starting as the President and CEO of the Saskatchewan Hotel and Hospitality Association, Jim was the CEO of the Service and Hospitality Safety Association.  Jim helped usher in a safety centered leadership culture in the service and hospitality sectors in Saskatchewan.  Jim began his career in hospitality in 1983 and has worked as front line, supervisor, management and executive roles as Director of Human Resources. 

Prior to taking the lead at SHSA, Jim was a member of the SHSA board for five years and helped shape the vision and new direction the association is taking.  His passion for safety has also been evident with his critical role with the establishment and growth of the Hotel Best Practice Group as well as the designation of a Youth Safety Education day in the province.

Warren Nerby

Director of Communications & Member Services        

Warren Nerby has extensive experience as a sales and marketing professional, including advertising agency management, and publisher of a community newspaper on Vancouver Island.

Warren is also a qualified inspector for the Canadian Star Quality Accommodation, and, Green Key Eco Rating Programs, and has inspected hotels in British Columbia, Saskatchewan and Manitoba.

Warren has lived in Calgary, Duncan, Victoria, Vancouver and North Vancouver and is highly respected by his peers and business associates.

Areas in which Warren is qualified include, sales strategies; budgeting; lead generation; sales calls and presentations; special event development and execution; and, increased engagement and cooperation with the members and stakeholders of Hospitality Saskatchewan.

Cynthia Broussard

Finance (Cynkara)        

CynKara Business Solutions was formed in Saskatchewan in June 2011. It is the partnership of Cynthia Broussard and Karen Maga. Cynthia and Karen have a combined 55+ years of business experience and now take that experience to the businesses of Regina and surrounding areas.

CynKara’s vision is to be Southern Saskatchewan’s leader in providing quality full cycle business solutions, tailored to the business situation. No job or business is too big or too small.

CynKara offers business solutions in the areas of: report writing for government grants, operational process improvements, inventory management, employee training and programs, as well as business management, growth or right-sizing. We offer ‘outta the box’ ideas that solve our client’s issues allowing them to get back to the job they love and to the reason they started business in the first place.